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Happy New Year

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As the decade comes to a close I feel reflective and full of gratitude for my family, my team (who have been with me since the start) and -- especially for YOU, our customers! It’s hard to believe that ten years ago we were only a few years old! Your girls were maybe the same age as mine Lilly, 10 and Katie 12! Now they are 20 and 22! Raising brave, loving and independent daughters has been the hardest and most rewarding job as I am sure you can relate! I feel blessed to be able to do what I love - to help all girls feel more confident, empowered, and continue to grow and celebrate their unique selves!

I am so excited that we introduced our Sally Girl program this year, an inclusive community for those who love fashion, want to model, want to learn about the design-world, and who are motivated to help others. You’ve helped us to make this program so successful, with more than 1,000 girls joining us on our mission to empower and inspire girls across the world. In 2020 we’ll be growing this program even bigger and incorporating more digital and in-person events where Sally Girls can get involved!

This year, we’ve expanded our charitable partners to include Solving Kids Cancer, raising much needed awareness and money for research and cures in rare pediatric cancers. In September, we had the honor of presenting the Catwalk of Courage, a fashion runway show and event with the girls and junior ambassadors, hosted by Bloomingdales 59th that supported Solving Kids’ Cancer. It was an incredibly uplifting fashion event for all. You can read more about the event here. We continue our 18 year relationship with Delivering Good, providing over $150,000 in new product for girls in need this year. We donated over $8,000 worth of new furniture to Habitat for Humanity for people devastated by the fires in California. We also worked closely with Baby2Baby and Together Rising in times of ask during the year.

This was a year we introduced even more products and categories and expanded the types of styles our savvy Sally Girls asked for! We added jumpsuits, rompers, jackets, skirts sets, and more tops! We are committed to listening to you and are able to respond quickly as we continue to produce our brand in the heart of the fashion district in glamorous New York City! Keeping our carbon footprint small is important to us too. Be on the lookout in 2020 for an even bigger variety of styles!

While the years have seemingly flown by, I always prioritize recognizing how far we’ve come, how much love and support we’ve gotten over the years from you, how blessed we are to be able to give back and make a positive impact, and how excited we are for all of the amazing things to come!

Wishing each of you and your loved ones a year filled with great health, joy in your hearts, and abundant blessings!

Cheers to the NEW decade!

XO Sally


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